As privacy regulations tighten and third-party cookies disappear, marketers need to rethink their ad-targeting and data strategies.
But, what’s the best strategy? Our experts at Artefact have compiled their findings from field experience and use cases to examine the rise of the Customer Data Platform in a cookieless world.
We share advice on how to:
- Maximise first-party data collection.
- Set up the right data collection tools and capabilities.
- Build effective second-party data partnerships.
If you are interested in learning more, please contact Artefact’s US Managing Partner Ghadi Hobeika
Download the eBook now!