As privacy regulations tighten and third-party cookies disappear, marketers need to rethink their ad-targeting and data strategies.
But, what’s the best strategy? Our experts at Artefact have compiled their findings from field experience and use cases to examine the rise of the Customer Data Platform in a cookieless world.
- Maximise first-party data collection.
- Set up the right data collection tools and capabilities.
- Build effective second-party data partnerships.
Download the eBook now!