Artefact Report

Content | Data & AI for Finance, Bank & Insurance

Artefact's team of experts, specialized in data for finance, share their field experience and precise observations through this well-documented report, rich in lessons learned and concrete use cases.


  • Introduction by Vincent Luciani CEO & co-founder of Artefact
  • How Artificial Intelligence is impacting the future of banking and insurance
  • Data maturity: Climbing the scale in financial institutions

Data-driven Marketing

  • The Great Data Reckoning - How to truly understand Marketing ROI & make smarter decisions in a cookieless world
  • ORANGE BANK - Enhances its digital marketing with rapid deployment of a full funnel, cross-device activation strategy
  • Data-driven marketing: the rise of the customer data platform 
  • MAIF - Segmentation Marketing -Artificial Intelligence to Enhance Insurance Customer Understanding
  • Building your own Audience Engine: Turning the Google ecosystem into a cookieless Customer Data Platform (CDP)
  • NEXITY - Ban the Banner: Tapping into the competitive nature of property customers

AI for Call Centre

  • AI Requires a Holistic Framework and Scalable Projects
  • Powering your call centre with artificial intelligence
  • MAIF - Using Topic Modelling to reduce contact centre bottlenecks
  • Introducing NLPretext, a unified framework to facilitate text preprocessing
  • NLU benchmark for intent detection and named-entity recognition in call centre conversations
  • HOMESERVE - Using speech analytics to improve customer satisfaction
  • How to train a language model from scratch without any linguistic knowledge?
  • Download the report here!

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