The Technology, the Rewards & the Risks

Interviews with industry & thought leaders, early adopters in Generative AI technology

Artefact, in partnership with Google Cloud, conducted an in-depth qualitative study of generative AI, based on interviews with 50 key industry leaders and decision-makers. We explored their initial experiences with GenAI in their business units and gathered first-hand advice and expertise on their technology choices, adoption plans, strategies, use cases, concerns and prospects for Gen AI for their businesses and employees.
​​​​We also explore its applications and benefits for business, as well as the impact it will have on jobs, people, ethics and ESG.
Furthermore we questioned 65+ companies about generative AI and used their insights to create quantitative illustrations showcasing emerging trends among our clients.

Table of contents

  • Introduction
  • Generative AI: looking back on a six-months marathon 
  • Generative AI: applications and benefits for business
  • Implementing generative AI: technical challenges
  • Implementing generative AI: impacts on jobs and people
  • Implementing generative AI: ethical stakes and ESG
  • Conclusion
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