How data is transforming luxury in the US: a paradigm shift
Artefact's international data and AI experts have written a new 24-page white paper based on their experience and insights gained from working with the world's leading luxury brands. We are pleased to share with you some key excerpts from the topics covered in the paper.
Agenda
- Chapter 1The Americas as the biggest region for personal luxury goods sales
- Chapter 2The luxury industry is undergoing a paradigm shift
- Chapter 3Four success factors for data transformation in luxury
- Success factor # 1 – Identify the right clients
- Success factor # 2 – “Prescribe” the right product offerings
- Success factor # 3 – Create tool-empowered omnichannel experiences
- Success factor # 4 – Data and digital is about people
- ConclusionA three-step approach to data transformation in luxury
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