Demystifying CDP in 2025

April 15th, 16:30 - 20:30 PM

Twilio Segment x Artefact - Utrecht

Join us for an exclusive event on Demystifying CDP in 2025, hosted by Artefact and Twilio Segment.

Discover the latest innovations shaping the Customer Data Platform (CDP) landscape, from industry trends and real-world case studies to AI-driven automation and actionable use cases. Engage in expert discussions as we debunk common myths surrounding CDPs and explore the role of AI in transforming customer data management.

Key Takeaways

  • CDP Industry Trends for 2025 – Gain firsthand knowledge from Experts on the latest key developments, including AI, Composable CDPs, and Zero-Copy Architecture.
  • Interactive Demonstrations – Experience live, hands-on demo of cutting-edge applications, including prompt engineering, persona generation and AI-powered e-commerce solutions.
  • Myth Busters Roundtable – Challenge common misconceptions about CDPs, including whether they function as CRM systems, are only for marketing and tech teams, or eliminate the need for a Data Warehouse.

Speakers

 

Geraint Davies

Enterprise Account Executive

TWILIO SEGMENT

Sid Mohan

Director of Data Science US & Northern Europe

ARTEFACT

 

More speakers to be confirmed – stay tuned!

 

 

  • PRE-REGISTER

Your details will not be shared with third parties and will not be used for marketing purposes. Your name and company logo may be shared with other participants to facilitate networking.